Optimalisasi Peran Kelompok Wanita Tani dalam Agroeduwisata: Studi Komparatif Model Wisata Petik Jeruk Teaching Factory Polije

Abstract

Karangpring Village has the potential to become a rose village agro-educational tourism destination, with the Nawasena Women Farmers Group (KWT) active in rose processing. This community service activity aims to provide knowledge and experience related to agro-educational tourism to members of the Nawasena Women Farmers Group in Karangpring Village through a comparative study at the Polije Teaching Factory orange picking service. The activity was carried out in two stages: a preliminary survey and a comparative study. The comparative study included material delivery, a field study of the Polije orange picking area, and a discussion on identifying agro-educational tourism resources. The results of the activity indicated that the comparative study was successful, and the knowledge of Nawasena Women Farmers Group members regarding agro-educational tourism increased. The comparative study analysis revealed that Karangpring Village's main potential is roses, a rose monument, a culinary center, and processed rose products (syrup, tea, jam, and aromatherapy). This activity also emphasized the need for agro-educational tourism development in Karangpring Village to be directed towards a community-based tourism model involving the KWT, Village-Owned Enterprises (BUMDes), youth, and the local community. Optimizing processed products, strengthening the "Kampung Mawar" branding, improving infrastructure, and digitizing marketing are strategic recommendations for developing a sustainable and competitive Kampung Mawar agro-educational tourism destination.