Pengaruh Komunikasi Bisnis, Trust dan Pengalaman terhadap Niat Bertransaksi pada Bisnis Online
Keywords:
business communication, trust, e-commerceAbstract
This research aims to determine the influence of business communication courses, trust and experience on transaction intentions in online business. This research method used 145 Accounting students who had taken and passed the Business Communication course, both those who had and had never carried out transactions in online businesses, either via websites or e-commerce. The results of the research show that the variables of business communication and experience have no influence on the intention to transact in online business, while trust and experience have an influence on the intention to transact in online business.
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