Analisis Pengaruh Financial Behavior, E-Satisfaction, E-Trust dan E-Loyalty dalam Penggunaan Sistem Online Trading
Keywords:
Financial behavior, E-satisfaction, E-trust, E-loyalty, Online trading SystemAbstract
This study aims to examine and analyze the influence of financial behavior, e-satisfaction, e-trust, and e-loyalty in the use of MOST online trading system in semarang city. Respondents in this study were MOST users who had used the application for one year or more and were more than 17 years old. The data collection technique used is non probability sampling method with purposive sampling method. The questionnaire distributed consisted of 20 indicators using a Likert scale of 1-5. The distribution of the questionnaires was carried out online through google form media with a total sample was 219 respondents. The data analysis technique used is the Structural Equation Model with the help of the Smart PLS 3 program. The results of this study indicate that (1) financial behavior has a significant effect on e-trust (2) financial behavior has a significant effect on e-satisfaction (3) financial behavior has a significant effect on e-trust mediated by e-satisfaction (4) e-satisfaction has a significant effect on e-trust (5) e-loyalty is directly more influenced by e-satisfaction than e-trust.
References
Akroush, M.N. et al. (2021) ‘Drivers of E-loyalty in E-recruitment: The role of E-service quality, E-satisfaction, and E-trust in Jordan, an emerging market’, Journal of Electronic Commerce in Organizations, 19(2), pp. 17–33. Available at: https://doi.org/10.4018/JECO.2021040102.
Armansyah, R.F. (2020) ‘A Study Of Investor Financial Behavior on Online Trading System in Indonesian Stock Exchange: E-Satisfaction, E-Loyalty, And E-Trust’, Journal of Economics, Business, & Accountancy Ventura, 23(1), pp. 69–84. Available at: https://doi.org/10.14414/jebav.v23i1.2176.
Bui, N. et al. (2020) ‘Intention to use mobile commerce: Evidence from emerging economies’, International Journal of Enterprise Information Systems, 16(1), pp. 1–30. Available at: https://doi.org/10.4018/IJEIS.2020010101.
Mubarok, A. and Kurriwati, N. (2021) ‘Pengaruh E-Service Quality dan E-Trust terhadap E-Satisfaction Pada Nasabah Pengguna Aplikasi Mobile Banki¬ng Bank Tabungan Negara Bangkalan’, Jurnal Kajian Ilmu Manajemen (JKIM), 1(1), pp. 91–97. Available at: https://doi.org/10.21107/jkim.v1i1.11336.
Nguyen, H. et al. (2020) ‘Individual investors’ satisfaction and loyalty in online securities trading using the technology acceptance model’, International Journal of Management and Decision Making, 19(2), pp. 239–266. Available at: https://doi.org/10.1504/IJMDM.2020.108233.
Nur Aini, N.S. and Lutfi, L. (2019) ‘The influence of risk perception, risk tolerance, overconfidence, and loss aversion towards investment decision making’, Journal of Economics, Business, & Accountancy Ventura, 21(3), pp. 401–413. Available at: https://doi.org/10.14414/jebav.v21i3.1663.
Pham, L. et al. (2019) ‘The mediating role of perceived value in the effect of multi-dimensional risk in mobile banking’, International Journal of Enterprise Information Systems, 15(4), pp. 1–25. Available at: https://doi.org/10.4018/IJEIS.2019100101.
PT Kustodian Sentral Efek Indonesia (KSEI) (2023) Statistik Pasar Modal Indonesia, ksei.co.id. Available at: https://www.ksei.co.id/files/Statistik_Publik_-_Januari_2023_v2_(3).pdf (Accessed: 24 March 2023).
Radionova-Girsa, E. and Lahiža, A. (2017) ‘Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions’, Economics and Business, 30(1), pp. 126–133. Available at: https://doi.org/10.1515/eb-2017-0011.
Razak, A.A. and Shamsudin, M.F. (2019) ‘The influence of atmospheric experience on Theme Park Tourist’s satisfaction and loyalty in Malaysia’, International Journal of Innovation, Creativity and Change, 6(9), pp. 10–20.
Ritter, J.R. (2003) ‘Behavioral finance’, Pacific Basin Finance Journal, 11(4), pp. 429–437. Available at: https://doi.org/10.1016/S0927-538X(03)00048-9.
Tsai, S. pei (2017) ‘E-loyalty driven by website quality: The case of destination marketing organization websites’, Journal of Organizational Computing and Electronic Commerce, 27(3), pp. 262–279. Available at: https://doi.org/10.1080/10919392.2017.1331674.
Ul Haq, I. and Awan, T.M. (2020) ‘Impact of e-banking service quality on e-loyalty in pandemic times through interplay of e-satisfaction’, Vilakshan - XIMB Journal of Management, 17(1/2), pp. 39–55. Available at: https://doi.org/10.1108/xjm-07-2020-0039.
Valane A. Zeithaml, Leonard L. Berry, & A.P. (1996) ‘The Behavioral Consequences of Service Quality’, Journal of Marketing, 60(2), pp. 41–52. Available at: https://doi.org/10.1007/978-3-319-10996-1_3.
Yang, A.S. (2020) ‘Investors’ trust and financial participation: Latent difficulty measurement’, Asia Pacific Management Review, 25(2), pp. 87–98. Available at: https://doi.org/10.1016/j.apmrv.2019.10.001.
ZA Bulut (2015) ‘Determinants of repurchase intention in online shopping: A Turkish consumer’s perspective’, International Journal of Business and Social Science, 6(10), pp. 55–63.
Downloads
Published
How to Cite
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
