Pelatihan Digital Marketing Sosial Media TikTok UKM Aneka Keripik Aidaa Arjasa, Jember

Abstract

Aneka Keripik Aidaa is one of the Small and Medium Enterprises (SMEs) located in Arjasa Village, Arjasa Subdistrict, Jember Regency. This SME produces promising products, banana chips and chicken intestine chips. Product sales have been conducted both offline and online; however, there has been no effort to utilize social media as a promotional medium. The implementation of a TikTok-based social media digital marketing training is expected to enhance the knowledge of Aneka Keripik Aidaa’s owner and employees regarding digital marketing through the TikTok platform. The training activity was held on August 12, 2025, at the Aneka Keripik Aidaa SME and was attended by the owner and staff. The TikTok digital marketing material was delivered through a presentation followed by a demonstration of video creation and uploading to the TikTok platform. The materials covered included TikTok account setup, promotional video content ideas, video recording and editing, and video uploading procedures. The outcome of the training was an increased understanding of TikTok-based digital marketing among the owner and employees of Aneka Keripik Aidaa SME. The delivered materials are expected to support the optimization of promotional activities and business development of the SME, particularly through the effective use of TikTok as a promotional tool.