Transformasi Batik Ecoprint Malang Selatan: Optimalisasi Green Capital Budgeting dan Green Marketing untuk Pasar Global
Keywords:
Ecoprint Batik, Green Capital Budgeting, Green Marketing, Global MarketAbstract
MSMEs play an important role in sustainable inclusive economic development. This research aims to identify practical strategies that are expected to help ecoprint batik producers optimize the use of capital in a sustainable manner and increase product attractiveness in the global market through Green Capital Budgeting and Green Marketing. The research was conducted using a case study on Batik MSMEs in South Malang. The results of this research are that the application of Green Capital Budgeting can help allocate resources more efficiently, while Green Marketing helps improve the brand image of ecoprint batik in the global market and attract consumers who are more environmentally conscious. The implementation of Green Capital Budgeting and Green Marketing not only helps Batik MSMEs in South Malang improve their financial performance, but also strengthens the position of the batik industry sector which is increasingly paying attention to environmental issues.
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